Consumers expect a lot from their makeup these days, they want to be able to go to the gym, do a spin a class, or go to a pool party, and count on their makeup to stay in place. ALS has protocols for standard makeup claims. From mattifying, water resistant, and lasts X hours to high-performance claims, like active wear and sweat resistant.
ALS is your partner for creativity and our customers are always looking to push the limits of their products. We’re not only helping you figure out what is possible to claim, but how we can do it, even when it’s never been done before. More than that, with our Media Lab capabilities we can help you show how rigorous your testing is by doing an on-location video shoot. Don’t just tell your users they can wear your mascara to the gym, show them.