Boosting Skincare and Haircare Brands with Customized Clinical Studies

In a scene where beauty is increasingly plural and demanding, skincare and haircare brands face the challenge of creating effective, safe, and inclusive products. The demand for science-backed formulations, with performances comparable to those of dermocosmetics, is redefining the sector. In this context, ALS Beauty & Personal Care positions itself as a strategic partner, offering complete solutions to accelerate the cosmetics development with robust clinical evidence.

Diversity as a Pillar of Cosmetic Innovation

The efficacy of a product cannot be universalized. To meet the real needs of consumers, considering ethnic diversity is essential since the initial stages, from market research to formulation and also including clinical tests and communication.

Check how brands can stand out:

1. Clinical Studies Segmented by Ethnic Profile

The analysis of different phototypes and phenotypic characteristics – such as black, Asian, indigenous, or mixed-race skin – allows comprehending nuances as hair density, sebum production, pigmentation, and skin barrier resistance. Devices such as the Cutometer, Sebumeter and colorimetric systems guarantee precise and relevant data.

2. Co-creation with Communities and Specialists
Innovation begins by listening to those who matter. ALS promotes focal groups, interviews, and tests with real consumers, as well as collaborating with influencers, dermatologists, and expert professionals. This ensures that the products are effective, desirable, and culturally appropriate.

3. Scientifically Customized Formulations
Each hair and skin type requires specific active ingredients and textures. ALS guides brands in selecting ingredients that provide actual results:
• Black skin: active ingredients with a moisturizing and evening out action that don’t leave whitish residue.
• Coily hair: formulas with high emollience, strengthening and curl-defining agents.
• Asian skin: focus on luminosity, lightening of blemishes and light textures.

All this while respecting cultural sensitivities and individual preferences.

4. Representative Testing with Diverse Public
ALS clinical studies are performed with volunteers from the target ethnic group, using culturally adapted questionnaires and trained graders in order to capture details such as curl definition, residue shine and skin texture. This ensures that the results reflect the real consumer experience.

5. Responsible Communication and Regulatory Safety
More than making promises, it’s necessary to communicate responsibly. ALS helps brands develop claims that value natural beauty, avoiding stereotypes and unrealistic promises. Claims such as “moisturizes for up to X hours” or “enhances curl definition” are backed up by rigorous clinical studies.

6. Internal Diversity and ESG Commitment
Inclusion starts within the company. ALS promotes diversity in its teams and supports social actions and representation, aligning science, purpose, and positive impact.

Scientific Validation for Reliable Claims

ALS offers a rigorous scientific approach to validating the benefits of skincare and haircare, products by combining advanced technology with a deep understanding of human diversity. The clinical and instrumental studies carried out by the company are supported by panels of carefully selected volunteers, who reflect the plurality of the population.

Diverse Panels Integrating Science, Inclusion and Personalized Innovation

To ensure that the test results are representative and relevant, ALS structures its studies with:

Wide range of phototypes, covering from extreme I to VI, ensuring that the effects of products are assessed on different skin tones.

Ethnic diversity represented, including Caucasians, Hispanics, Asians, African-Americans and Middle Easterners, allowing for specific analysis of skin and hair response.

Exclusive panels for men's products, focusing on particular needs such as oiliness, hair loss and skin texture.

Variety of skin types, such as normal, dry, combined, and oily skin, ensuring that products meet different dermatological conditions.

A wide range of age groups, from newborns to the elderly, making it possible to validate products aimed at all stages of life.

Hair diversity, including straight, wavy, and coily hair, essential for testing formulas with claims such as curl definition, frizz control and hair fiber strengthening.

Scientific Methodologies for Supporting Claims

ALS performs:

Instrumental clinical tests, such as hair metrology that assess shine, strength, color and hair fiber integrity.

Dermatological efficacy studies, that measure moisturization, firmness and function of the skin barrier with specialized devices.

Sensory analysis and consumers, that identify the sensory factors and emotional aspects that influence the purchasing decision.

Self-assessments and culturally adapted questionnaires, that capture the real perception of consumers on the action of products.

These methodologies allow for supporting claims such as:
• Moisturizes for up to “X” hours.
• Improves the natural barrier of the skin.
• Enhances curl definition.
• Dermatologically tested.
• Clinically proven.

With this structure, brands can communicate their benefits safely, transparently, and responsibly, positioning their products with credibility in the market and meeting the expectations of increasingly diverse and demanding consumers.

Inclusive Beauty: A Growth Opportunity

Brands that invest in diversity grow up to three times faster. The inclusive beauty market already exceeds US$20 billion in the US, driven by consumers who demand representation and authenticity.

ALS has a diverse database of volunteers and a multidisciplinary team capable of adapting clinical protocols to physiological and cultural differences. All studies follow ethical and regulatory standards, with the possibility of submission to the Independent Ethics Committee.

ALS: Science, Inclusion and Customization in Cosmetics

With global presence and Beauty & Personal Care laboratories in the USA and Brazil, ALS combines scientific expertise, advanced infrastructure, and population diversity to conduct personalized clinical and sensory studies. The company offers comprehensive support to brands aiming to develop products for different ethnicities and populations, ensuring efficacy and safety for everyone.

ALS is ready to help brands innovate with agility, grow with purpose and connect with diverse audiences through science and personalization.

To find out more, send a message to beauty.usa@alsglobal.com and ask a demo for our team of experts.