An industry alert from ALS

The Hidden Threat: Why "PFAS-Free" cosmetics testing may be misleading

The cosmetics industry faces a critical, often unseen, challenge: the widespread presence of per- and polyfluoroalkyl substances (PFAS) in many products. Despite growing consumer demand for “clean beauty” and increasing industry commitments, a significant gap exists between what consumers believe they are buying and the actual chemical composition of cosmetic formulations.

 

Studies show that over half of cosmetic products contain high fluorine levels—a strong indicator of PFAS—yet most of these products do not list PFAS on their ingredient labels.1 This means consumers may be unknowingly applying “forever chemicals” directly to their skin, eyes, and lips daily, leading to plausible exposure through ingestion, absorption, and dermal uptake.2

The core issue lies in current PFAS testing methods. Modern PFAS analytical methods were originally developed for environmental samples like drinking water, groundwater, soil, or wastewater.

These methods were never intended or validated for the fundamentally different and far more complex chemistry of cosmetic formulations like mascara, lotions, or lipstick.2,6

This fundamental mismatch creates (1) irrelevant analyte coverage that overlooks many PFAS in cosmetics and (2) matrix incompatibility where complex ingredients thwart extraction and detection.

 

Contents:

 

Limitations of current PFAS methods

Limited analyte scopes overlook the full PFAS picture

Standard EPA/ASTM PFAS methods focus on a narrow list of “legacy” compounds, primarily C4–C12 perfluorocarboxylic and perfluorosulfonic acids (e.g., PFOA, PFOS), which are common in drinking water contamination. However, they critically fail to target many PFAS chemistries actually used as ingredients or present as impurities in cosmetic products.5,6

  • For instance, polyfluoroalkyl phosphate esters (PAPs), used in foundations and powders as wear-resistant surfactants, are absent from standard method target lists. A typical PFAS test would report “non-detect” for a cosmetic containing a PAP ingredient simply because it is not looking for that class of PFAS.
  • Even polymeric PFAS like PTFE (Teflon), found as a bulking agent, or fluorinated solvents like perfluorodecalin, are highly fluorinated substances that a standard test focusing on ionic PFAS would not detect, as they are polymers or oils requiring specialized methods beyond typical LC-MS analysis.

This leads to dangerous “false negatives,” where a product tests “non-detect” for PFAS, but these substances are still present, simply undetected.

 

Table 1: A comparison of cosmetic-relevant PFAS classes and standard environmental test methods

PFAS Class (examples) Found in Cosmetics? EPA 537.1 (DW) EPA 533 (DW) EPA 1633 (Multi-matrix) ASTM D7979 (NPW) ASTM D7968 (Soil) ASTM D8421-22 (Multi-matrix)
Perfluoroalkyl carboxylic acids (PFCAs) Yes (impurities) (C6–C12) ✓ (C4–C12) ✓ (C4–C14) ✓ (C4–C12) ✓ (C4–C12) ✓ (C4–C14)
Perfluoroalkyl sulfonic acids (PFSAs) Yes (impurities) ✓ (C4, C6, C8) ✓ (C4, C6, C8) ✓ (C4–C10) ✓ (C4, C6, C8) ✓ (C4, C6, C8) ✓ (C4–C10)
Fluorotelomer sulfonates (FTSAs) Possible (impurities) ✓ (6:2, 8:2) ✓ (4:2, 6:2, 8:2) ✓ (4:2, 6:2, 8:2)
Fluorotelomer alcohols (FTOHs) Yes (ingredient/residual)
Polyfluoroalkyl phosphates (PAPs) Yes (ingredient)
Perfluoroalkane sulfonamides (e.g., FOSA) Yes (impurity) ✓ (some derivatives) ✓ (FOSA) ✓ (some)
Polymeric PFAS (e.g., PTFE) Yes (ingredient)
Fluorinated oils/ethers (e.g., perfluorodecalin) Yes (ingredient)

“DW”: drinking water method. “NPW”:Non-potable water method. “Multi-matrix”: applicable to multiple environmental media (water, soil, etc.).

As the table demonstrates, many PFAS classes commonly found in cosmetics—such as fluorotelomer alcohols (FTOHs), polyfluoroalkyl phosphates (PAPs), polymeric PFAS (e.g., PTFE), and fluorinated oils/ethers (e.g., perfluorodecalin)—are entirely outside the scope of standard EPA/ASTM methods. Even the classes that are covered, like PFCAs and PFSAs, often focus on legacy contaminants rather than the intentionally added fluorinated ingredients in modern cosmetic formulations.

This means that if a cosmetics manufacturer or contract testing lab relies solely on these standard environmental methods without modification, they may receive a report indicating “non-detect” for PFAS, yet the product could still contain significant levels of these substances that were simply not within the testing scope. This provides a dangerous sense of security and can lead to brands unintentionally misleading consumers and regulators with “PFAS-free” claims based on narrow testing.

 

Cosmetic matrix challenges

Matrix interference and cosmetic unsuitability

Even with an expanded analyte list, cosmetic products present severe analytical challenges due to their inherently complex chemical matrices. Unlike the more conventional environmental matrices like soil and groundwater, cosmetics are highly varied. These intricate formulations may be composed of diverse mixtures of oils, waxes, silicones, surfactants, polymers, pigments, and other functional ingredients.2,3,6

These matrix components can significantly disrupt standard PFAS extraction. Waxes and oils can encapsulate PFAS molecules or sequester them, leading to low recoveries—meaning the method fails to extract all the PFAS from the sample.

A recent scientific study on PFAS in mascara underscored that “cosmetic products contain a variety of compounds that can interfere with the selective extraction of PFAS, leading to low recoveries.”2

In plain terms, even if a PFAS compound is truly in the product, the method may only recover a small fraction of it from a thick mascara or oily cream, yielding a falsely low result.

Beyond extraction, any non-PFAS matrix components that enter the analytical instrument can suppress or enhance the PFAS signals during detection. High organic content (e.g. lipids, antioxidants, stabilisers, etc.) can cause ionization suppression in LC-MS/MS, leading to a much weaker or absent signal for the PFAS present.4 Particulate matter (e.g., carbon black pigment from mascara or titanium dioxide from sunscreen) can artefactually deteriorate PFAS, as well as ruin equipment. This can result in underestimation of concentrations or missing low-level PFAS entirely.

 

Total fluorine screening

Total fluorine (TF) screening, a crucial first-line test

To address these blind spots, a more comprehensive analytical approach is urgently needed. Total Fluorine (TF) screening methods are a vital first line of defense.

TF screening broadly detects any organofluorine content, regardless of the specific PFAS structure. This non-targeted approach acts as a crucial safety net, essential for identifying the presence of any fluorinated compounds, even those not specifically targeted by conventional methods. If a product shows no measurable total fluorine, it provides greater confidence that PFAS are truly not present at meaningful levels.4

Conversely, if total fluorine is high but targeted analysis finds nothing, it serves as a “red flag” indicating potential matrix issues or the presence of unknown PFAS.

 

PFAS testing risks in cosmetics

Risks for brands, regulators, and consumers

Relying on inadequate PFAS testing methods carries significant risks across the industry:

  • Reputational Damage for Brands: Brands making “PFAS-free” claims based on insufficient testing face public outrage and a profound crisis of trust if independent studies later reveal hidden PFAS.
  • Regulatory & Legal Risks: With U.S. states (e.g., California, Vermont, Maryland) and the EU implementing bans on PFAS in cosmetics by 2025-2026, inadequate testing can lead to non-compliance, product recalls, and significant fines.4,7
  • Stifled Innovation & Public Health: False “clean” results breed complacency, delaying investment in safer, PFAS-free alternatives. Undetected PFAS in products contribute to human exposure and environmental pollution, undermining public health and the “clean beauty” movement.

 

Requirements for reliable PFAS testing

Immediate actions for industry stakeholders: Our recommendations

While robust, long-term testing solutions are under development, cosmetic brands, product formulators, quality assurance teams, and regulators must act now:

  • Scrutinize Ingredients and Suppliers: Meticulously review ingredient lists for fluorinated compounds (e.g., “fluoro,” “PTFE”). Demand documentation from suppliers and seek non-fluorinated alternatives.
  • Demand Validated Testing: Ask labs about their methods’ analyte coverage and matrix validation. Avoid labs proposing “as-is” environmental methods. Seek those developing or using expanded, cosmetics-tailored methods, especially those incorporating total fluorine screening.
  • Strengthen Internal QA Protocols: Integrate PFAS checks into routine safety protocols. Implement raw material testing for high-risk inputs. Utilize a combination of targeted tests and non-targeted screening (like total fluorine analysis) as complementary tools to “trust but verify.”
  • Keep Abreast of Regulatory Changes: Closely monitor evolving PFAS bans and reporting requirements in the U.S. and EU. Engage in public comment opportunities to advocate for standardized, validated test methods.
  • Educate and Reformulate Proactively: Begin phasing out PFAS where feasible. Collaborate with material scientists to find fluorine-free alternatives. Educate marketing teams to avoid absolute “PFAS-free” claims unless backed by solid data.
  • Collaborate and Share Knowledge: Join industry working groups to share experiences and accelerate method standardization. Collective efforts are vital to raise the bar on safety and transparency.

 

ALS position and market readiness

ALS’ commitment and your next steps

Recognizing that new problems demand new tools, ALS is taking a proactive, science-led stance. By being early movers in setting robust PFAS testing standards, the industry can avoid future market fragmentation, innovation stagnation, and erosion of consumer trust. We are dedicating significant research and development to create a defensible, fully validated PFAS analytical method specifically for complex cosmetic matrices. Our commitment is to rigorous method development, ensuring any future offering meets the highest scientific standards.

Our approach includes:

  • Comprehensive Analyte Coverage: Targeting a broad range of cosmetic-relevant PFAS classes, including those missed by standard environmental tests.
  • Matrix-Specific Validation: Rigorous testing on real cosmetic samples (mascaras, sunscreens, lipsticks, and more) to ensure accuracy in complex formulations.
  • Advanced Analytical Techniques: LC-MS/MS and extensive use of isotope dilution, alongside a two-pronged approach of non-targeted total fluorine screening and targeted confirmation.
  • Defensible Quality & Transparency: Full documentation, quality control, and intent for third-party validation to promote industry-wide solutions.

The industry must upgrade its “radar” for PFAS in cosmetics. This involves adopting better approaches – including, critically, using total fluorine screening to broadly detect the unseen (acting as a wide-angle radar for any fluorinated compounds) – and insisting on validated, matrix-appropriate PFAS test methods for cosmetics to obtain reliable, specific data.

ALS is committed to continuing to update the industry as its cosmetics-specific PFAS method development progresses and invites all stakeholders to join in this critical effort. The ultimate goal is to ensure that PFAS in cosmetics are accurately identified and eliminated, thereby protecting consumers and proactively mitigating regulatory and reputational risks.

 

Works cited

  1. Whitehead HD, Venier M, Wu Y, et al. (2021). “Fluorinated compounds in North American cosmetics.” Environmental Science & Technology Letters 8(7):538–544. doi:10.1021/acs.estlett.1c00240.
  2. Olomukoro AA, Lüthy L, Flug T, et al. (2025). “Evaluation of extraction methodologies for PFAS analysis in mascara – a comparative study of SPME and automated µSPE.” Analytical & Bioanalytical Chemistry. Published May 24, 2025. doi:10.1007/s00216-025-05908-x. PMID: 40411586.
  3. Green Science Policy Institute. (2021). Case study: PFAS in cosmetics. [cited 2025 Jul]. Available from: https://greensciencepolicy.org/our-work/communications-strategy/case-study-pfas-in-cosmetics/
  4. Ecomundo. (2024). Global PFAS regulations: impact on the cosmetic industry. [cited 2025 Jul]. Available from: https://ecomundo.eu/en/blog/pfas-cosmetics-global-regulations-health-impacts
  5. ALS Global (2024). “PFAS Sampling Methods: EPA 533 vs 537.1 vs 1633.” Enviromail, September 2024. https://www.alsglobal.com/en/news-and-publications/2024/09/pfas-sampling-methods-epa-533-vs-537_1-vs-1633
  6. Haley & Aldrich. (2020). Overcoming limitations of current PFAS analytical methods. [cited 2025 Jul]. Available from: https://www.haleyaldrich.com/wp-content/uploads/2020/09/PFAS-TechnicalUpdate-AnalyticalMethods.pdf
  7. The Regulatory Review. (2025). “A new era of cosmetics safety regulation.” [cited 2025 Jul]. Available from: https://www.theregreview.org/2025/06/28/seminar-a-new-era-of-cosmetics-safety-regulation/

 

 

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