Do I need clinical testing to claim “brightening” or “even tone”?

Not in every market by law, but substantiation is expected under MoCRA, EU Common Criteria (Reg. 655/2013), EU 1223/2009 (PIF), and FTC advertising standards. Testing helps prevent relabeling, launch delays, and QA pushback.

What methods support radiance and discoloration claims?

ALS uses non-invasive, validated instrumentation, including Glossymeter® for radiance, Chromameter® (L*, ΔE) for brightness and uniformity, Mexameter® for melanin/erythema indices, and VISIA-CR or ColorFace imaging for pigmentation and dark spot visualization.

Can results be used on packaging and PDPs?

Yes. Reports are delivered in submission-ready formats for compliance files and retailer onboarding, with optional image-supported data appropriate for packaging, PDPs, and investor decks.

Will clinical testing delay my launch?

ALS scopes feasibility at intake and provides efficient timelines. Data collection and reporting are scheduled to fit go-to-market dates, with interim readouts available when needed.

Is IRB oversight required for brightening studies?

IRB is optional for many instrumental studies. It is recommended for higher-risk claim sets, U.S. retailer sensitivity, or when adding perception-based endpoints. ALS can include IRB oversight on request.

Skin brightening and even tone claims testing for cosmetics

Validate skin tone improvement and radiance claims with market-ready protocols trusted by global retailers and compliant with EU Common Criteria + EU 1223/2009 (PIF), FTC advertising substantiation, and MoCRA safety substantiation.

Take the next step.

Request a quote for our quality-assured analysis and testing services, and we will get back to you within the next business day.

Request a quote

First Name *

Last Name *

Email *

Phone (optional)

Service Location *

State/Province

Service location (free text)

Service Industry *

Service of Interest * I agree to the Privacy Policy *

Get in touch with us.

Have questions or comments about our services? Please send us a message and we will get in touch with you soon.

Skin brightening and even tone claims testing for cosmetics

ALS designs clinical testing pathways to substantiate brightening and tone-evening claims across a range of product formats. Claims such as “boosts glow,” “reduces discoloration,” and “visibly brightens” are supported by non-invasive instrumentation, clear endpoints, and formatted outputs aligned to retail and regulatory expectations.

We align each protocol with your product format and go-to-market plan, helping brands accelerate launches while minimizing relabeling or rework. Whether you are optimizing a hero SKU or testing multiple formats, scalable bundles and expert consultation guide you from feasibility to final report, without adding friction.

What you receive from skin brightening and even tone claims testing

Radiance measurement via Glossymeter®
Melanin and erythema index tracking using Mexameter®
Skin brightness and tone uniformity data using Chromameter® (L*, ΔE)
Pigmentation and discoloration analysis via VISIA-CR or Colorface imaging
Claim language compatibility for “visibly brighter,” “even tone,” or “reduces discoloration”
Submission-ready reports for regulatory, QA, and retail use
Optional visuals including before-and-after photography, time-lapse maps, and color homogeneity overlays

Why choose ALS?

Retail expertise with reports pre-formatted for leading global retailers
Feasibility guidance to flag viable brightening claims before testing begins
Marketing integration with quantitative skin analysis and image-supported outputs used in PDPs, pitch decks, and investor decks
Scale and capacity across U.S. and Brazil labs, supported by diverse subject panels

How It Works

Process for skin brightening and even tone claims testing

Intake — Formula details and target claims are reviewed to determine appropriate methods and endpoints.
Execution — Testing is conducted using validated non-invasive instruments on diverse subject panels. IRB oversight is available when required.
Data — Brightness, tone uniformity, and pigmentation metrics are collected over defined intervals (e.g., day 14, day 28), supported by optional imaging.
Reporting — Results are delivered in submission-ready formats tailored to regulatory filings, QA documentation, and retail claim requirements.

Clinical claim support & launch alignment

Retail-Accepted, Regulator-Ready Brightening Claim Support

Outputs accepted by major retailer QA teams worldwide
Compliance alignment with MoCRA, EU Common Criteria, EU 1223/2009 PIF, and FTC substantiation standards
ISO 9001-certified labs with demographically diverse subject panels
Optional IRB review available for U.S. oversight or sensitive-skin studies
Standardized workflows across sites to ensure data comparability

Skin brightening and even tone claims testing for cosmetics

Request a quote

Skin brightening and even tone claims testing for cosmetics

What you receive from skin brightening and even tone claims testing

Check if brightening claims are feasible for your active

Why choose ALS?

How It Works

Clinical claim support & launch alignment

Retail-Accepted, Regulator-Ready Brightening Claim Support

Frequently asked questions

Request a quote

Online Payment Centre

USA clients only

USA clients only

Online Payment Centre

Australian clients only - AUD invoice payments

Search

GLOBAL WEBSITE

REGIONAL WEBSITES

ALS Solutions

Geochemistry WebtrieveTM

Tribology 360

Skin brightening and even tone claims testing for cosmetics

Request a quote

Skin brightening and even tone claims testing for cosmetics

What you receive from skin brightening and even tone claims testing

Check if brightening claims are feasible for your active

Why choose ALS?

How It Works

Clinical claim support & launch alignment

Retail-Accepted, Regulator-Ready Brightening Claim Support

Frequently asked questions

Request a quote

Geochemistry Webtrieve^TM